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"Well, Lin Nan, this time I invite you here, but there is actually a small merciless request."
Zheng Gongcheng walked beside Lin Nan, and then he suddenly spoke.
"Unkind request?"
Lin Nan was taken aback for a moment, puzzled.
Zheng Gongcheng took Lin Nan around, helped him introduce the whole company, and then stood in front of a conference room with Lin Nan.
Zheng Gongcheng then turned his head, looked at Lin Nan, and continued: "I admire your talent very much. Really, I have never seen such an outstanding young man like you."
"So I really hope that you can help give lectures, um, just pass on your experience to the people in our company."
"Is this... convenient?"
When Zheng Gongcheng spoke, he was quite uneasy.
He looked at Lin Nan, and didn't rush to push the door in front of him.
"lecture?"
Lin Nan froze for a moment, then shook his head: "I'm not as good as you think, really."
"For lectures, this may be a bit difficult."
Lin Nan just finished speaking.
"It doesn't matter, I believe you can, the important thing is whether you are willing or not."
Zheng Gongcheng was a little tangled. He scratched his head and looked at Lin Nan with sincerity in his eyes: "Really, it doesn't matter if it's not good."
Lin Nan heard the words and glanced at Shen Xin behind him.
Shen Xin nodded slightly at him, but didn't say anything.
Shen Chuxia is still in a daze, as if she hasn't recovered yet.
"Then I... try?"
Chapter 277 I'm Just a Layman
Lin Nan just finished speaking.
Zheng Gongcheng couldn't wait to push open the door of the conference room.
As soon as the door opens.
Crash.
clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap clap...
Before anyone in Lin Nan could walk in, they heard bursts of warm applause from inside the door.
The applause was loud and dense.
Lin Nan was taken aback.
Shen Chuxia behind him was also shocked.
On the contrary, Shen Xin seemed to have expected this a long time ago, silently looking at the back of Lin Nan standing there with complicated eyes.
"Stay safe with the management team, warmly welcome the marketing genius Lin Nan to come and guide us!"
In front of the conference room.
The woman in a white suit had a loud voice, with a smile on her face, full of excitement, looking at Lin Nan who was standing at the door of the meeting room.
"Go in, they've been waiting for you for a long time."
Zheng Gongcheng stood beside Lin Nan and applauded. He looked at Lin Nan with admiration.
Lin Nan couldn't get off the tiger, so he had to move forward.
Step into the conference room.
Lin Nan looked around, only to realize that the entire meeting room is full of people sitting there.
Zheng Gongcheng led Shen Xin and Shen Chuxia to sit in the front seat.
The countless eyes of the people below all fell on Lin Nan at this moment.
This is really the first time Lin Nan has seen this scene.
"Hi everyone, I'm Lin Nan."
Standing in front of the meeting room, Lin Nan introduced himself briefly, with a calm expression on his face, but after saying this, all the people below looked at him eagerly, and no one said anything.
Lin Nan suddenly didn't know what to do.
Kind of embarrassing.
can never...
Sing them a song, shall we?
Fortunately, the woman in a suit next to her spoke at the right time.
She looked at Lin Nan with eyes full of appreciation.
"Everyone here understands that in the past few years, Ta'an has tried many times to break out of the brand, but we have not been able to succeed. This time, because of Lin Nan's brand slogan: Ta'an, never stop! Let us step on Ann's brand breakthrough plan has finally entered the most critical step!"
"This time, because of this brand phrase, our brand has been on Weibo's hot search list for the first time, and the popularity of the brand has reached a peak, and it has completely changed consumers' inherent impression of Ta'an."
"In addition, in just a few days, the new shoes of Ta'an were completely out of stock in major specialty stores, and the company's turnover increased significantly. All of this can be attributed to the brand language written by Lin Nan."
The woman's voice, speaking every word, was a simple opening remark.
Her voice was full of emotion and enthusiasm. These words fell into Lin Nan's ears, and they shocked Lin Nan a lot.
So I'm so good?
A casual sentence from me actually brought such a big influence?
Boss Zheng earns more than I imagined!
Thoughts flashed through Lin Nan's mind one after another.
He was a bit regretful, why didn't he accept Zheng Gongcheng's authorization fee at the beginning, so it seems that this sentence can probably be sold for a good price.
"Then, now, please invite Lin Nan to talk about his understanding of branding, marketing, and even literature!"
"Everyone applaud, welcome!"
The woman raised her head and took the lead in applauding.
Below, the applause broke out again, especially enthusiastically.
Shen Chuxia sat beside Shen Xin, and Shen Xin looked at Lin Nan who was standing in front of the crowd and could still maintain a calm appearance, and couldn't help a little more praise in his heart.
"Actually, I don't know what to say about this matter."
Facing the crowd below, Lin Nan hesitated for a moment before continuing to speak: "If you really want to ask me what I was thinking when I said this, then... what I might have thought at the time was to continue go forward."
"The purpose of wearing shoes is to move forward, so I thought of never stopping."
"As for the branding and marketing you mentioned, I'm really a layman. Thank you for your love."
Lin Nan spoke sincerely.
"Is that right..."
When Shen Chuxia heard the words, she couldn't help but muttered: "Lin Nan's brand name is most likely an idea that appeared in a flash of inspiration."
"He admitted it very simply."
Shen Chuxia breathed a sigh of relief in his heart, probably thinking that if Lin Nan said that, the gap between himself and him might not be that big.
Shen Chuxia looked at Shen Xin, and wanted to speak, but found that Shen Xin was looking at Lin Nan over there, and Zheng Gongcheng, the crowd below, had already opened their mouths with a smile.
"that's humble!"
"Yes! Your words are too modest!"
"The road is simple! So many of us have spent so much time trying to find different directions and different things, trying to give the brand language connotation, but in the end, things backfired."
The director of the marketing department looked at Lin Nan with emotion, and smiled wryly: "In the end, it's your simple sentence, which hits the bottom of the consumer's heart, kills with one blow, it's perfect!"
"Afterwards, for many days, we reviewed the connotation and meaning behind this brand language for a long time, and imagined [-] directions! From various directions, analysis, research, trying to find out what you think The train of thought of a brand language, but never expected!"
When he said this, he couldn't help it. He stood up and looked at Lin Nan over there. His whole body was trembling with excitement: "I never thought that your thinking is so straightforward and simple. So crisp!"
"This... this may be the highest state in the novel, from the avenue to the simple, with no tricks to win with tricks! It's us who are superficial and pedantic! After I heard you just finished, I was enlightened!"
When he said this, the more he talked, the more excited he was, his fists were clenched, and his face was full of excitement.
That look.
Almost cried with excitement.
"Don't worry, be steady, don't get too excited."
Lin Nan comforted: "I'm really not as powerful as you think, I'm just..."
Lin Nan wanted to defend himself.
I really just said something casually!
But Lin Nan hadn't finished speaking yet.
"I know!"
The marketing director has already spoken first, his face full of sincerity.
Lin Nan:? ? ?
What do you know?
"You say you don't understand marketing or branding, but you are actually telling us that marketing and branding are a very broad concept in themselves. They don't need to be understood, they don't need to be understood, what needs to be understood and understood is ours. The product is our customer!"
"You say you are an outsider, but you want to tell us that those of us who call ourselves experts are too self-righteous, which is not good. The most important thing in marketing and branding is to have a normal heart and a pair of good at discovering. s eyes!"
Chapter 278 Everything is possible
The marketing director was talking, and the whole person stood there, shaking as he spoke.
It's exciting.
This is joy.
He looked at Lin Nan's face, showing a satisfied and fulfilling smile. In his eyes, there was a great enlightenment after enlightenment!
That expression was full of emotion.
"no……"
Shen Chuxia who was sitting there was stunned when he heard the words.
what's the situation?
Didn't this Lin Nan blew himself up that he didn't understand brands or marketing at all?
What the hell is that marketing director talking about?
Is there something wrong?
Shen Chuxia turned her head and looked at the marketing director who was still standing there.
Before Shen Chuxia could speak.
"It's amazing!"
"When I saw him come in just now, I was skeptical seeing how young he was, but I didn't expect that his insights into branding and marketing would be so profound!"
"I listened, I realized, I'm done!"
"It's so powerful... It's so incisive, concise, and uses the simplest words to teach the core thinking, it's amazing!"
"It's no wonder that we have been unable to write a satisfactory brand language. The problem probably lies in this place. Lin Nan's thinking is from the heart. Compared with guys like us who want to rely on various skills to find breakthroughs, it is not at all. One level!"
……
A group of people, all of a sudden, couldn't help but slapped.
Applause again.
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