ushernet Chapter 359: Day 355 of Being a Boss (3 in 1)
Chapter 359: Day 355 of Being a Boss (3 in 1)
【2024｜08｜20 revised】
When Xu Yisong arrived at the company, he was holding a cat bag in one hand and Huang Baobao in the other. While waiting for the elevator, he happened to meet the trainees who were going to class.
"Hello, President, hello~"
"Hello, everyone." Xu Yisong stepped back a little, lifted Huang Baobao up, and greeted everyone.
The company originally equipped Xu Yisong with an exclusive elevator, but Xu Yisong felt it was unnecessary, and the president's exclusive elevator gradually became a public elevator.
However, because they were afraid that someone might be allergic to cat hair, Xu Yisong always used the same elevator when taking Huang Baobao and the others upstairs.
If anyone has allergies etc they will choose another elevator.
People who don't have this allergy problem can naturally use the same elevator with Xu Yisong, and can even pet the cat under the pretext of helping the president share the pressure.
Of course Xu Yisong would not be polite to them when someone helped him lighten his burden. When he saw someone extending his hand, he directly handed Huang Baobao over.
But before getting on the elevator, Xu Yisong stopped Jeon Soyeon who was taking another elevator and said, "Soyeon, meet me in the conference room on the ninth floor at ten o'clock today."
Because Jeon So-yeon is allergic to cat hair, Heo Yi-sung keeps a distance from her when talking to her, and the meeting place will not be chosen in the office on the tenth floor.
Jeon So-yeon waved to Heo Yisong across the crowd and said, "Okay, President." She was actually a little curious about why Xu Yisong wanted to talk to her, after all, Xu Yisong rarely called trainees to meet during class time. But now it was too late to ask, as they were going to be late for class.
Heo Yisong found Jeon Soyeon because FYH plans to launch a new group this year. Jeon Soyeon has been in FYH for almost three years. As a trainee who always gets top marks in every assessment, she plans to focus on Jeon Soyeon in this new group.
FYH has never had an elimination round for its new recruit selection; it is basically an ability assessment plus a combination configuration evaluation.
The knockout rounds will indeed be more interesting, but Xu Yisong cares more about the compatibility and coordination between the groups.
Sometimes, not all the best people in a group are the most suitable. The most important thing is whether the members can complement each other. A group is not just about putting a group of people together. It also requires that when they are together, the effect of 1+1>2 is achieved. This is the best choice for a group.
Take the group KARD launched last year for example. Not all four of them have the best abilities, but when put together they can produce unexpected results.
Of course, this optimal choice has an absolute prerequisite, which is that the basic abilities of the group members must reach the average level.
For this debut plan, Heo Yisong has only decided on Jeon So Ah, and the other members still need to be evaluated further.
To be honest, it’s not easy to choose the candidate.
As the first new group formed by trainees trained by FYH itself, several of the current trainees have reached the average level. However, Jeon Soyeon's strength is the most comprehensive. If the other members are not selected well, it is very likely that the situation will become one drag N.
However, there is still some time before the debut plan, so Xu Yisong is not in a hurry.
Before meeting Jeon Soyeon, Heo Yisung met another girl group from the company, Rainbow.
This group was inherited from DSP and was originally operated and managed by a subsidiary company. However, after Heo Yi-sung passed the assessment of this group during the year-end stage in collaboration with JYP, he transferred them to the FYH headquarters and made new plans for their future.
This year they will be the first group to return as the company.
Rainbow didn't have many activities in the past year and didn't become very popular, but it has always managed to stay in the second tier.
This year, Xu Yisong plans to give Rainbow another push through his comeback.
Currently, FYH has two popular first-tier groups, KARA and Blue Whale. Although the others are popular, they are all newcomers and are far from reaching the strength and foundation of the first-tier groups.
But Rainbow is different. They debuted early, have a relatively good fan base, and their talent and appearance are also quite good. All they need to become popular is an opportunity.
And Xu Yisong also plans to try a new style on them.
Originally, Rainbow had a sexy style, but there were too many of them in the Korean entertainment industry. Even though every member of Rainbow was beautiful, they were not recognizable enough.
What the entertainment industry has no shortage of is good-looking people.
What Xu Yisong wants is that as long as people see this group, they will think of the uniqueness of FYH. If you observe carefully, you will find that the artists currently launched by FYH headquarters basically have very recognizable personal characteristics.
For example, Blue Whale, KARA, KARD, and Song Eunyo, every time they make a comeback, the audience doesn’t even need to see the name, they only need to hear the music to know that they are FYH artists.
This specialness is not only reflected in their common specialness, but also in their individual characteristics. In other words, in addition to the unique characteristics of FYH, they also have their own distinctive characteristics, allowing the audience to distinguish who is returning at a glance.
This is the unique feature of FYH.
Everyone in FYH is special, but at the same time they all have something in common and form a whole.
Just like many artists from YG, SM, and JYP, even if they are newly launched groups, everyone can tell at a glance which group they belong to. What Xu Yisong is doing now is to make FYH also establish such uniqueness.
If the group always follows the style that others have followed, FYH will never be able to establish this uniqueness.
FYH is different from other companies. It does not succumb to a single style. What makes it special is that FYH is unique. This is the characteristic of FYH.
From the very beginning, Blue Whale’s return to FYH has conveyed the spirit of FYH, that is, FYH will never be defined.
No one can guess the style of FYH's comeback every time.
Of course, FYH doesn’t just launch styles randomly. After all, no matter how special the style is, it has to be accepted by the audience.
It’s impossible for FYH to only conduct experiments but not care about the lives of fans based on the experimental results. That would not be special but reckless.
Therefore, FYH still needs to be accepted by the audience on a special basis. It doesn’t have to be amazing, but it must at least be eye-catching.
This is difficult and requires a lot of effort, but it has been proven that FYH can do it and has succeeded more than once.
Xu Yisong believes that their company can still do it with Rainbow’s return this time.
The theme of this return has been decided in advance, and the inspiration comes from "Weirdcord" - weirdcore aesthetics.
"Weirdcord" is an aesthetic concept that emerged with the development of the Internet. It generally uses low resolution, color shift, overexposure, strong color contrast, deliberate gaps or occlusions to create an illusory and unreal scene.
There are many derivative branches of weirdcore aesthetics, most of which are based on absurdity, fantasy, and horror. Of course, Xu Yisong could not have chosen this kind.
Among these themes, she chose a relatively romantic, dreamy and positive branch, "Dreamcord".
Compared with illusion, Xu Yisong wants to emphasize the beauty and memories of this theme, which is also the most empathetic part.
It feels both strange and familiar, as if I had seen it in a dream.
Especially this generation of young people are witnesses of the changes in the Internet, and they can empathize more with this nostalgic and retro dreamcore aesthetic.
Xu Yisong had discussed these things with the company's planners in advance, and now it is the specific implementation stage.
In addition to Rainbow, who needs to present this theme, the producers who need to complete each link of the specific implementation process also attended the meeting today.
In addition to the initiator of the meeting, Xu Yisong, the first people to arrive in the conference room were the group Rainbow, followed by the producers.
In addition to the producer, there is another surprising person, Christian.
He was the person Xu Yisong specially hired to be in charge of the theme MV for this comeback. No one in the company was more suitable than Christian for this kind of stream-of-consciousness theme MV.
"Let's take a look at the plan first." Xu Yisong asked Zhiyu to distribute the plan to everyone in the meeting room.
This stage is no longer about discussing feasibility, but about allowing everyone to complete their respective parts based on the prepared plan.
The most urgent thing now is the music producers, because only when they produce the finished product first can other departments complete the corresponding parts according to the song.
However, they did not have to start from scratch. Before this, Xu Yisong had already worked with other musicians to produce a series of samples for them to refer to.
The other ones are the members of Rainbow.
The style this time is completely different from their previous ones. From now on, they not only have to participate in music production, but also need to digest this new concept. After all, what effect this concept can present in the end depends entirely on Rainbow.
Xu Yisong's requirement for them is to be in their best condition when they return. Because it is a transformation, Xu Yisong does not ask them to present 100%, as long as they can express 80% of the effect, it is very good.
She looked at the captain, Jin Zaijing, and made her request, "Zaijing, this return is very important. The opportunity has been placed here. Whether you can seize it depends on you. Time is tight, but I believe in you."
"We will complete it, President." Jin Zaijing looked at the new plan in his hand with a determination in his eyes.
It has been more than a year since their last return.
She knows that their group is always inferior to KARA in terms of popularity and other aspects, and has been lukewarm for so many years since their debut. This comeback is an opportunity given to them by the company.
All company resources are limited and it is impossible to provide them to every artist unconditionally. If they cannot create value, they will be eliminated.
As a group that entered FYH midway, they were not outstanding in any aspect, so it was not easy for them to get the opportunity given by the company.
She knew very well that if they didn't seize the opportunity this time, Rainbow would have to stay in the second tier forever, or even decline, and finally become a state where no one cares about them, and then be drowned in the ever-changing entertainment industry.
She is already very satisfied with the situation now. At least she can see hope in FYH. The company is at least willing to give them a chance to prove themselves, which was something she would never dare to think about in the past.
After arranging Rainbow's return, Xu Yisong kept Christian alone and handed him a document.
This is an invitation for cooperation from YG.
"Another collaboration with YG?" Christian smiled as he looked at the name on the contract. Their label had just received an MV production from YG last year, which was for Mino's single. Unexpectedly, the first single of the year would be from YG again.
After the uproar online last year, he thought their company would not cooperate with YG in the short term, but he didn’t expect that the first job of the new year would come from YG.
Xu Yisong knew what he was thinking without even listening to the end. He half-supported his head, spun the pen around his fingertips, smiled slightly and said, "Only a fool would not make money."
Although the relationship between their company and YG is not good for various reasons, and there is even some subtle hostility, and both companies may secretly want to suppress and devour each other, there is no shortage of cooperation involving interests.
After all, who can have trouble with money?
This time the collaboration is with Taeyang. He is going to release a new solo album this year, and the MV he collaborated with them on is one of the songs in the album.
Xu Yisong patted Christian's shoulder and said earnestly: "Work hard, you will be busy this year."
The better he does, the more people will come to FYH for cooperation in the future, which will only be good for FYH.
"Got it, President." Christian usually wouldn't call Xu Yisong "President" in private. And if he called her "President" in private, there was only one possibility, and that was that he was being sarcastic.
Xu Yisong was not angry and drove the man out with a smile.
Before sending Christian out, Xu Yisong stopped him and asked, "You haven't planned to come back as a singer this year?" Is he really addicted to being a director?
Christian paused as he was about to step out, stopped, leaned against the door frame, turned back and shrugged, saying nonchalantly, "Wait a little longer."
After leaving his original environment, Christian has not yet thought about his future plans. He will definitely return to being a singer in the future, but not now.
Instead of rushing back to being a singer, Christian wants to think carefully about what he really wants and what kind of music he wants to make.
Before thinking it through, he should just be a good director. Isn't this one of his dreams?
He was thankful countless times that he signed FYH after terminating his contract with the company. Xu Yisong really gave him a lot of freedom, allowing him to have the time and energy to do what he wanted.
Hearing this answer, Xu Yisong raised his eyebrows but didn't really urge him. He nodded and said, "Okay." Anyway, this guy makes much more money as a director than he did as a singer.
After Christian left, Xu Yisong checked the time. It was 9:50. Just right.
She picked up another folder on the table, rubbed it gently with her fingers a few times, and there was a little more expectation and ambition in her eyes.
When meeting Jeon So Yeon, Heo Yi Song did not bring Ji Woo and chose to talk alone.