Building a Conglomerate in Another World

Chapter 63: New Stream of Income Part 2

The showroom at Hesh Motors continued to thrive. After the overwhelming success of the first sales day, Matthew noticed a trend that he couldn’t ignore: while the wealthy clientele had no trouble paying for automobiles in cash, many middle-class buyers were relying on the company’s in-house financing program. While this system worked, Matthew realized it had limitations. To truly capture the growing middle-class market and streamline the financing process, a more sophisticated solution was needed.

That evening, Matthew sat in his office, scribbling notes in a notebook. Amber entered with two cups of coffee, setting one down on his desk.

"You look deep in thought," she said, taking a seat across from him.

"I am," Matthew admitted, setting his pen down. "The in-house financing we offer is good, but it’s not scalable. If we want to reach more of the middle class, we’ll need something better. I’ve been thinking about starting a bank."

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Amber raised an eyebrow. "A bank? That’s a big leap, even for you."

Matthew nodded. "It is, but it makes sense. With a bank, we could provide loans specifically tailored for automobile purchases. We’d also have more flexibility in setting terms and interest rates. And if we do this right, it could become a major source of revenue."

Amber sipped her coffee. "You’ll need help with this. A bank isn’t something you can start on your own."

"I know," Matthew said. "That’s why I’m going to propose a partnership with Fitzwilliam Bank."

Amber’s eyes widened. "My father’s bank? He’ll want to hear a detailed plan."

"And I’ve been working on one," Matthew replied with a small smile. "I think it’s time to set up a meeting."

The next morning, Matthew arranged a meeting with Charles at the Fitzwilliam Bank headquarters. The building, an imposing structure in the heart of Amsterdam, reflected the bank’s long-standing reputation as one of the most trusted financial institutions in the region.@@@@

After a lengthy discussion, Charles agreed to move forward with the idea, provided Matthew could present a detailed implementation plan. Over the next few weeks, Matthew and the leadership teams from both Hesh Motors and Fitzwilliam Bank worked together to lay the groundwork for the new venture.

The first step was choosing a name. After much deliberation, they settled on "Hesh Financial Services," a name that tied the new entity to Hesh Motors while signaling its specialized purpose.

Next, the team developed the loan structure. They decided on three tiers of loans to cater to different customer needs.

Standard Loans: For middle-class buyers, offering reasonable interest rates and flexible terms.

Premium Loans: For upper-class buyers, with lower interest rates and added perks like expedited approvals.

Starter Loans: For younger buyers or those with limited credit history, requiring a larger down payment but offering a pathway to ownership.

Marketing materials were created to explain the benefits of Hesh Financial Services. Slogans like "Own Your Dream Car with Hesh Financial Services" were tested and approved.

By the end of the year, Hesh Financial Services was ready to launch. The service was integrated into the car-buying process at Hesh Motors showrooms. When customers expressed interest in financing, they were directed to a dedicated desk where loan officers from Hesh Financial Services walked them through the process.

The response was immediate and positive. Middle-class buyers appreciated the flexibility and clarity of the loan terms, while upper-class buyers saw the premium loans as a convenient option. The streamlined process made purchasing a car more accessible, further boosting Hesh Motors’ sales.

One afternoon, Matthew stood in the showroom, observing as a young couple signed the paperwork for a sedan through Hesh Financial Services. Amber joined him, her expression curious.

"So, the insurance, the financing...what’s next?" she asked with a smile.

Matthew chuckled. "Now, we let things be first and see the money comes in."