Building a Conglomerate in Another World

Chapter 153: Grand Opening



Chapter 153: Grand Opening

One of the first challenges was consistency. While most of the dishes were prepared well, there were occasional hiccups—an undercooked piece of chicken, fries that were too salty, or burgers that lacked the right balance of toppings. Matthew spent hours in the kitchen, working side-by-side with the staff.

"The secret to success is consistency," he said during a morning meeting with the cooks. "Every piece of chicken, every burger, every batch of fries has to meet the same high standard. If we can’t deliver that, people won’t come back."

He implemented stricter guidelines, from measuring ingredients precisely to timing every cooking step. To help the staff adjust, he simplified some of the recipes and added visual guides to the kitchen—a chart showing the ideal size of a burger patty, a diagram of how to assemble a sandwich, and a timer schedule for frying chicken and fries.

Amber, meanwhile, focused on the front of house. She noticed that during busy hours, the lines at the counter grew too long, and customers occasionally grew frustrated. She reorganized the flow of the dining area, adding an extra cashier during peak hours and streamlining the seating arrangements to accommodate more people efficiently.

"We need to make every visit smooth and enjoyable," she explained to the team. "A happy customer is a returning customer."

As they worked to improve operations, Matthew and Amber also reconsidered the restaurant’s name. "Hesh Express" had been functional, but it lacked the sense of identity and recognition they wanted. After several brainstorming sessions, they decided on a simpler, more memorable name: Hesh.

"It’s clean, it’s bold, and it represents us," Amber said when they finalized the decision. "It’s more than just a restaurant—it’s a symbol of everything we’re building."

Matthew agreed. "It’s a name people will remember. And one day, it’ll be synonymous with quality and innovation."

They had the signage redone, with the new name displayed in bold letters above the entrance. The updated branding extended to the menus, uniforms, and even the packaging for takeout orders. The clean, modern design reflected their vision of a fresh, accessible dining experience.

With the grand opening approaching, Matthew and Amber doubled down on staff training. They introduced daily briefings where they reviewed the previous day’s performance and addressed any concerns. Role-playing exercises helped the team prepare for challenging situations, from handling special requests to managing dissatisfied customers.

"We’re not just serving food," Amber reminded them during one session. "We’re creating an experience. Every interaction matters."

At one table, a group of office workers shared their impressions. "The chicken is perfectly seasoned," one man said, holding up a drumstick. "And it’s fast—I didn’t think it was possible to get food this good so quickly."

Another customer, a young woman, sipped her milkshake and smiled. "It’s affordable too. I can see myself coming here regularly."

As the day progressed, the buzz around Hesh only grew louder. Customers continued to pour in, some drawn by curiosity, others by word of mouth. Families laughed together over meals, workers enjoyed their quick yet satisfying lunches, and even skeptical diners left with smiles and full bellies.

At the front counter, Amber kept an eye on the lines, stepping in to assist whenever needed. "Can I help the next guest?" she called out with a warm smile, effortlessly handling orders as the cashiers focused on keeping the flow smooth.

Matthew moved between the kitchen and dining area, his sharp eyes scanning for any bottlenecks. When he noticed the fryers starting to run low on chicken during a rush, he calmly stepped in.

"Let’s speed up the breading line."

The staff adjusted immediately, their practice and training kicking in like clockwork.

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By mid-afternoon, the atmosphere inside Hesh was electric. A journalist from The Amsterdam Chronicle approached Matthew with a notepad in hand. "Mr. Hesh, your restaurant has caused quite a stir. What’s next for you?"

Matthew smiled, wiping his hands on a towel. "Next? We’ll keep listening to our customers, improving every day. Today is just the first step of many."

Amber, overhearing the exchange, stepped beside Matthew. "Our goal has always been to bring people together over good food," she added. "Seeing that happen here today is the real success. And—as long as I live, I will revolutionize the way of life of the Amerathian people."


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